Are Unions Still Relevant?

I’ve been a member of two “talent” unions since I was 14 – and working part time as a DJ in Boston, my home town. In those days Boston was run by a powerful Democratic political machine – and it was definitely a union town. Virtually every radio and TV station – and anything shot on film - was union. So even a kid like me had to ante up the initiation fees and dues. I came from a show biz family and was used to it. My father - a pianist – was a member of the musicians’s union during its “don’t mess with us or we’ll bust your head” period under the now legendary national leadership of James Petrillo. My mother – a singer – was a member of AGVA – which covered night club entertainers. And in college - all of us aspiring actors were desperate to get into an Equity summer stock show - because you had to be in Equity to go to an Equity casting call – but you couldn’t get into Equity unless you were hired for a union show. A Catch 22 before any of us had ever heard of it.

Early on I gave up my dreams of life upon the wicked stage for the more prosaic – and attainable dream of network news. As it turned out – I had just enough acting ability to read and talk the news before the mic and the camera. I also had a questioning mind that was a lot more useful to a reporter than to a bit part actor who was only pretending she could also sing and dance.

For a long time, I worked only under AFTRA (www.aftra.org) union contracts. I was covered for medical benefits – and my employers were required to pay into my union-centered pension – whether I worked as a staff employee or was free lance. It was a good – and in a chaotic industry – a relatively orderly life.

Then – along came cable.

And AFTRA chose not to bother with cable -- figuring the money in these then niche networks was so insignificant it wasn't worth the organizing time. I know; I was on the local union board during that incubation period. Instead of dealing with real issues, our board members seemed mostly interested in making long speeches. Which is why I quit; it was a total waste of time.

So --- many years later -- here we are – in an age where unions in general are increasingly powerless and the companies they negotiate with are increasingly all-powerful and demanding. So what are the talent unions doing? AFTRA (the “live” and tape/recorded union) is fighting with SAG (the film union) –although at this point the craft designations have almost no meaning as digital and internet technology roll over all of us faster than we can pick ourselves up. (Granted the foolish fights seem to be mostly picked by SAG www.sag.org).

There are huge cable networks like the one I work for - CNBC - and of course CNN --the most obvious example - which are non-union. That means nothing is paid into the AFTRA pension and health funds.

For freelancers like me this is a terrible loss. Having medical and pension benefits centered in a union so wherever you work you still get benefits was a master stroke by all the talent unions as they began to gain leverage decades ago. But if eventually there are no organized media companies left to pay into them -- what's the point?

All of this was just brought home to me very powerfully; I did a one line voice-over as a newsperson for an HBO program more than a year ago. And HBO continues to operate under a pre-existing AFTRA contract. Not only did I get paid what to me is a very large sum for just 5 minutes of work --- I have so far gotten 2 residual checks from AFTRA for only slightly less than I was paid for the initial session.

Now I am a business reporter -- which might make me argue that this type of payment scale may be unsustainable in our new, digitally splintered media world. Except that most of those "splintered" media entities -- internet, cable, digital cable, mobile etc. -- are still owned by the top 10 media companies. Companies which in turn may be owned by even bigger international corporations.

Bottom line to all this: none of us really knows where our industry is going as technology continues to drive change. But as a newsperson it is pretty clear to me that we - certainly - will soon have no separate designations. Print journalists are doing video for newspaper websites; broadcast journalists are writing for websites and taking still photos and of course also increasingly shooting and editing video. We have too many separate unions for this scenario -- where there ARE unions left. It seems to me we have to join forces and our first job should be to unionize as many types of media operations as possible -- even if only for small money. We have to be ready for whatever technology -- and these huge corporations - throw at us.

And second -- we have to be sure our members get something useful out of belonging to a union. Of course salaries matter. But at CNBC, for instance, people get paid pretty much what they would at union operations. And working conditions are reasonable. It's how they’ve kept the unions (no technical unions either) out. So money isn't really the issue. It's benefits. It's some kind of job security. It's provision for medical leave or the like. Etc. But most of all, I think, it's offering ways for members to upgrade their skills at all levels and in all jurisdictions so we can compete with the 22 year old college graduate -- who HAS learned it all and is so comfortable with technology that he or she sees no rough edges. These folks just do whatever is needed and that is what all of us have to learn to do also. Years ago the technical unions used to have something we knew as "one machine, one operator". You ran a tape machine or turned a dial in master control. There were penalties for asking you to do more. Late lunch penalties. "Golden time" penalties.

Non-media companies came in during the 80's and early 90's and smashed that model to smithereens. Now the same thing is happening in the written and spoken media. Actors may be insulated right now -- but they may not be in the future. We are ALL going to HAVE to do more for less money. At least for now. Until our separate and entrenched leaderships realize that only one, huge and united craft union can wield enough power and leverage to fight back for all of us.