Friday, October 01, 2010

The Record Industry Deserves to Die

The recording industry deserves to die a long and miserable death. Not because of its long-standing talent policies. I don’t have a garage band. Not because of copyright issues. I don’t share my music indiscriminately over the internet. Not even because recordings cost too much. I am probably one of iTunes’ best customers and also have an active Amazon.com account.

No – the recording industry deserves to die because it is so paranoid about someone “stealing” a track or an album that when someone does buy a CD ---it simply can’t be opened! Or to put it another way --- “It’s the packaging, stupid!”

Now as I already said – I can download with the best of them; my iPhone’s iPod is expanding exponentially. But when I’m driving long distances – I still like to slip a CD into the player. My Mini Cooper has a fantastic sound system.

Except – I can’t.

A new CD arrived in the mail a few days ago – and without thinking I wrestled it out of its seemingly steel-clad Amazon cardboard mailer (another column perhaps?) and put it in the car. Without removing the cellophane from the CD album cover itself.

What was I thinking? Or NOT thinking?

Of course I couldn’t open the CD. Couldn't play it when I wanted to. Had to bring it back to the house and spend 10 minutes with a knife trying to get the cellophane off first – and then the really impossible seal that covers one side of the plastic cover-- keeping the CD intact from the prying fingers of the person who legitimately bought the damn thing and legitimately expects to play it.

Why, I asked myself for the 100th time, would anyone want to buy a packaged CD when you can download one in a couple of minutes for less money – and enjoy it immediately???

As far as I’m concerned the record companies killed themselves with impenetrable packaging. They took all the joy out of buying a recording you can actually hold in your hands. Their way of doing business is as dead as the Dodo. And despite my collection of 78’s, 45’s, LP’s, tapes and CD’s (don’t bother Merv Block; I know but they just don’t look right without the apostrophe) I’m ready to give up on the hard stuff.

As I said earlier – the record industry deserves to die and I hope the merchandising wizards are interred wrapped in their own preposterous packaging.

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